TEAM: Marco Ferri, Alessandro Fiori
CONCEPT
“Eagle has been flying over the city of Smederevo….. the white body of the knight”. Just like in the poem, the Eagles are the messengers of strength and victory. Whenever Serbian Team travels carrying our LOGO the eagles will be ambassadors of our colours, proud traditions and the strength of people. The new Serbian Logo brings forward only two significant traditional elements: the three colours of the national flag and the double-headed eagle. These two elements wrap and overlay each other in a sequence of lines to resemble the unity of the country in a dynamic graphic composition which is bold and elegant. Clarity of the diagram and strong contrast of the key colours ensures that the Logo can be successfully reproduced in a variety of scales and media. “Sve Se Menja” many will say… and we may add ‘under the eagle’s wings we stand united’
